{"name":"Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan","description":"Annika Culver discusses how Japanese companies have used marketing to make luxury goods accessible to the mass market since the late 19th century.","prefer_related_applications":false,"start_url":"/DemocratizingLuxuryNameBrandsAdvertisingandConsumptioninModernJapan","short_name":"Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan","orientation":"portrait-primary","display":"fullscreen"}